In the mammoth industry of entertainment and filmmaking, these two concepts – Star Power and Content Power hold immense importance. They play a crucial role in determining how the final offering will perform in the market as well as whether it will leave a long-lasting impression in the hearts and minds of the viewers. Speaking of each of these theories one can observe, star power talks about the charisma, charm and value a celebrity brings with himself. One the other hand, content power boasts about the very purpose of the project while describing the key ideas and establishing an impactful message.
During the conventional period, the audience was primarily carried away by the protagonist rather than the role he/she played. However, modern times have witnessed a transformation, as the new generation of consumers demands a sheer interplay of top-notch star-cast and quality content. This change was facilitated by the overall rise in the available material, increasing competition in the segment and enhanced access to these offerings via multiple channels. For instance, an individual watching a short video on Facebook can switch to YouTube or other OTT platforms such as Netflix for further content.
The element of content enhancement is not only necessary for satiating the needs of the viewer alone; rather, it has caught the eye of filmmakers and actors across the board. Directors and scriptwriters no longer wish to create movies that will sell. On the contrary, they aim to curate an experience so impactful that it remains etched in the minds of people. India is a land of stories and a pure amalgamation of varied cultures, providing one with several opportunities to develop and narrate unparalleled tales. However, it must be noted, that recreating a historical event or picturisation of a particular tradition is not child’s play. It entails several months of research, planning and thinking. Even though this might seem like a herculean task, the storytellers of today are ready to walk that extra mile to create something surreal and unmatched.
It is a common misconception that actors are not concerned about the role they play. It is widely believed that for that section of individuals a movie is nothing but a job and they refrain from getting involved in it any further. However, this notion is erroneous as artists are well-aware of the fact that is not them who defines the character but the character that defines them. Hence, actors have become increasingly picky about the kind of script they opt for or the story they are a part of. They bring with themselves their inputs and are greatly involved in technical aspects such as character development, underlying message amongst others. Further, the modern-day stars tend to live the character, helping them connect with the role and give maximum results.
In Conclusion, it is evident that for any movie to be successful there can never be a power struggle between the content and star aspects. Both these elements stand immaterial without the apt presence of the other, it is nothing less than a beneficial and imperative symbiotic relation.